Toothpaste, reinvented

The only plastic-free and clean way to
replace the paste you've used your whole life.

We make your daily routine more sustainable with products that
are plastic-free, cruelty-free and made with clean ingredients.

Plastic-free | Clean ingredients | Cruelty-free

Meet the
future of
oral care.

  • product

    Toothpaste Bits

    From $7.50 / month

  • product

    Mouthwash Bits

    From $5.00 / month

  • product

    Whitening Gel

    From $5.00 / month



Meet Lindsay and learn more about Bite

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"The Most Creative People
in Business 2020"

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Get started — from $7.50/month


No plastic
ever

We’ve delivered millions of smiles without
a single plastic tube entering a landfill.

How to


Easy asbite,
brush,smile
repeat,

Bite down on your Bit
Brush with a wet toothbrush
Smile and watch it foam up like magic
Repeat twice a day, every day
Shop now

Smile Image
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Better for your
wallet, better for
our planet

Our subscription is the most eco-friendly
and affordable way to kick the tube.

Save 38% — starting from $7.50 per month

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One billion toothpaste tubes are
thrown out each year

We want to end this plastic waste, give you a healthier
smile, and build the world's most sustainable oral care
company.

Sustainability at Bite

Hey. You make
us smile, too!

We believe in oral care products that
are better for you, and the planet.
Every product we make is thoughtfully
formulated to keep you smiling bright.

See more reviews

Easiest and most effective
whitener I’ve tried

My teeth are very prone to
being yellow from medications,
and the only whitening that
would really do anything was
Smile Sciences. This Bite..."

Katie S. · Whitening Gel - Subscription